No fuel for life : a teasing campaign
It’s a teasing campaign which has been launched this summer by Diesel in order to promote the new fragrance “Fuel for life”. People didn’t know against what the “no legalization” was about.So during last summer, on the Internet, we could find a lot of comments about that : what is the product?Who is behind this campaign?
With this campaign, the brand mix topics.Remember: the provoc anti-one way of thinking with Global Warming Ready (Spring Summer 2007), the promotion of abstinence with Staying Young Forever (Autumn Winter 2001) and demonstrations cans with Action! (Autumn Winter 2002).
I find this very artistic and interesting. I find this campaign very original, a few provocative but efficient. You can find a website, posters, videos…
