As you can see on the video, Diesel wanted to show a handsome and fashionable man. This perfumer wants to give a young and trendy image.
Why do you think the man is bare-chested?Do you think there is a link with a perfume?
“Fuel for life” a controversial marketing campaign by Diesel
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I thought when I saw this ad that Diesel only wanted to put forward a sexy and muscular boy.But if we analyse this ad, we can imagine that the man enjoys being in the rain.Why?the rain symbolizes the Diesel fragrance.
Because he can have the coolness of the fragrance and he wants to have the drops of this trendy fragrance.